Mind mapping is a valuable tool when it comes to creativing effective sales copy. While not everyone is familiar with the concept of a mind map, chances are you have seen the approach used to great effect. Essentially, mind mapping is the presentation of a collection of ideas, concepts, or words that all relate to [...]

No matter how well crafted the body of your content, a headline that grabs attention will always make a difference. Of course, you want to grab the right kind of attention. That is, you want the reader to be attracted by the headline and thus want to read the body of the text. You do [...]

Any successful copy is going to tell a story. Just how well that story is told makes all the difference in whether or not a prospect turns into a customer. Here are a few tips to help you tell your story in a way that will hold the attention of the prospect and keep it [...]

One thing to keep in mind is there is no such thing as a perfect sales copy. There is excellent sales copy that works perfectly today, but there are no guarantees that it will be just as effective a month from now, or even next week. The fact is that sales copy has a relatively [...]

When settling in to draft original copy for a web project, it is important to keep the five Ps of Web Copyrighting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives. Here are each of the five Ps along with a [...]

Up to this point, you have done a great job. Your presentation of the problem was ideal. Your followup with the benefits and proof of how efficient and valuable your product was great. You even thought the close statement was right on the mark. So why is the prospect still hesitating? Consumers always have objections. [...]